The Frozen Yogurt Cycle: A Telling Tale of Wellness Culture The renaissance of frozen yogurt in major cities like New York is more than just a nostalgic nod to the 80s and 90s.
It's a symptom of our society's ongoing obsession with wellness, where we justify indulgence within the context of health.
This time around, froyo isn't just about being a low fat alternative; it's about being a "balanced" choice that combines indulgence with supposed nutritional benefits.