The Gray Market for Resellers: A $4 Million Business Model in a Legal Limbo The rise of subscription based reselling communities has brought in a new era of entrepreneurship.
JS's ShockedIO, launched in 2020, has made over $4 million by leveraging software bots to monitor retailers and alert members to discounted products.
However, the founder's methods blur the line between legitimate reselling and scraping or datamining. The reselling community has long been a niche, but technology has made it more accessible than ever.