The Viral Value of Suffering As Jimothy, the internet's latest viral sensation, racks up millions of views and inspires countless memes, a trend has emerged: brands are cashing in on this raccoon's suffering for commercial gain.
Companies like Google and Goodyear are co opting the animal's notoriety to peddle everything from tires to tech services.
At first glance, it may seem harmless – after all, who wouldn't want to capitalize on a feel good story? But scratch beneath the surface, and a more disturbing pattern emerges.