UEFA Accuses FIFA of 'Selling Football' with World Cup Investment Plan The latest move by FIFA has left many in the football world questioning the organization's priorities.
A plan to spin off the commercial rights to the World Cup and other competitions into a semi private company, FIFA Forward Enterprise (FFE), has sparked outrage among critics who see it as an attempt by FIFA President Gianni Infantino to profit from the world's most watched sporting event.
The proposal involves retaining a majority share in FFE while selling minority stakes to carefully selected investors. This would raise $4.