OnePlus's US and European Exit: A Symptom of a Broader Industry Malaise The news that OnePlus plans to wind down its operations in the US and Europe may not come as a surprise.
As one of the leading players in the mid range market, the company has struggled to maintain its foothold in a rapidly changing industry. One aspect often overlooked is the role of Oppo, OnePlus's parent company.
While Oppo expands globally, it appears to be adopting a more pragmatic approach, focusing on areas where it can achieve greater economies of scale and returns on investment.