When Authenticity Becomes a Luxury Afforded Only by the Few The notion of authenticity in business has become a cliché, repeated ad nauseam by self help gurus and management consultants.
But what does it really mean to be authentic in the cutthroat world of commerce? Is it merely a matter of being true to oneself, or is there more to it than that?
At its core, authenticity in business often involves leaders connecting with their employees and customers on a deeper level by being vulnerable and transparent.