OnePlus Confirms Shutdown in US and Europe, Ending Months of Speculation OnePlus' decision to end phone releases in North America and Europe has been confirmed after months of speculation.
The move raises questions about what went wrong for a brand that once dared to challenge the likes of Samsung and Apple. The company's story began with a bold promise: affordable, fast phones for the masses.
When it burst onto the scene in 2014, its marketing was brash, its products were impressive, and its fans were loyal. However, as the years went by, the market shifted, and so did OnePlus.