The Indie Evolution: Madison Wells' Quest for Scale in a Changing Market As the media landscape shifts towards globalized platforms and homogenized content, independent production companies like Madison Wells Media are forced to adapt or risk becoming relics of a bygone era.
A recent conversation between founder Gigi Pritzker and newly appointed president Dan Steinman on Variety's "Strictly Business" podcast offers insight into an indie seeking to expand its reach.
Pritzker recruited Steinman, a seasoned veteran with expertise in distribution, exhibition, finance, and sales, to increase output. But what does this mean for the company's commitment to artistic integrity?