Retail Frenzy Without the Rush: The Macy's Black Friday in July Sale The traditional retail calendar has been upended in recent years by sales events bleeding into one another like an endless stream of discounts and promotions.
Many bemoan the loss of a clear cut holiday shopping season, but retailers like Macy's seem to be embracing the trend.
Macy's is holding a Black Friday in July sale with discounts of up to 70% off on products from brands such as Lego, Levi's, and Le Creuset.