Drinkflation: Why British Booze Is Getting Weaker The latest example of "drinkflation" in Britain has gone largely unnoticed by the general public, but it warrants attention and scrutiny.
Consumers are aware of rising prices for their favorite beverages, but they may not be aware of subtle changes taking place behind the scenes.
In an effort to maximize profits, several major beer brands have quietly reduced the alcohol content of their products while keeping prices unchanged. Carling Original is the latest brand to make this switch, with a 0.