Cricket Australia Parts Ways with Betting Sponsor in 15 Year First Cricket Australia's decision to end its relationship with betting sponsor Bet365 marks a significant turning point in the complex relationship between sports and their corporate partners.
For over 15 years, cricket stadiums have borne the logos of major betting companies, but this latest development suggests that even the most entrenched sponsorship deals are not immune to changing times.
The timing of Cricket Australia's decision is no coincidence.