Can Live Sports Save Fandango as a FAST Power? Fandango, once a dominant force in the entertainment industry, has been reduced to a mere shadow of its former self.
The company's 50 million monthly visitors are largely drawn in by its core movie ticketing business, but there's an opportunity to retain some of those eyeballs for other content.
Versant Media is now betting big on live sports, including a significant deal with Germany's Bundesliga, to revamp the brand.